Tuesday, May 17, 2011

A glimpse into the heart of the man...

The morning Mark Allison set off on his run, I had the pleasure of meeting Alan Millen who happens to be a songwriter for the Exiles. I was very excited about this because #1, I've always been a big fan of the Exiles and #2, I had purchased both of the songs they wrote for Run Geordie Run off iTunes. They wrote two songs for Mark. One is titled “Runner On a Lonely Road” and the other is “Beneath the Angel's Wings Once More”.





Later that day, I was providing support for Mark via a rental car and as I watched him climb the hills of La Hacienda what should pop up on my iPod but “Runner On a Lonely Road”. Now granted, this happens to be one of my favorite songs and is saved on a list as such in my music library but the irony of the moment was not lost on me. I snapped this photo with that song playing in the background. As I listened to the lyrics (provided below) and watched Mark run, I was lost in one of those rare occasions of hearing the perfect song at just the right moment. Alan and his partner, Tim Readman, seem to have found a way into Mark's soul and mind and translated it into music. The song provides us mere mortals with a non-invasive way of being able to experience what it is like to be Mark Allison for a day... minus the blisters and sore calves, of course
Runner on a Lonely Road / Beneath the Angel's Wings Once More can be downloaded from
http://itunes.apple.com/gb/album/run-geordie-run-single/id361829604 .All proceeds go to the two charities.


Runner on a Lonely Road

Who knows what lies ahead for me on my way to the finish line?
The road may twist and the road may bend
But I’ll keep going till I reach the end
I’m a runner on a lonely road

Peaks and valleys, rivers to cross On my way to the finish line
Let the hard rain fall, let the cruel wind blow
Let me bear the torch, let me face the foe
I’m a runner on a lonely road

I might grow weary, I might grow weak
I might bend but I will not break
I’ll go another mile for the magpie clan
And I’ll go another mile for those mates of mine
And I’ll go another mile for the ones I love
In the darkest night I’ll see a bright light shine

Who knows what trials will come my way
On the miles to the finish line
The road may bend and the road may twist
I’ll dig deeper, I’ll clench my fist
I’m a runner on a lonely road

Sand and cactus, dry as bone
On my way to the finish line
Let the sun beat down, Let it scorch my face
Let me sweat and toil, ‘til I run this race I’m a runner on a lonely road

I might grow weary I might grow weak
I might bend but I will not break
And there’s another mile for loved ones gone
And one for the stars and the man in the moon
And there’s another mile for my heart’s delight
And there’s another mile for the Tyne and Toon
Runner on a lonely road

Saturday, May 14, 2011

A changing perspective

I know what it is like to force yourself to put one foot in front of the other when all you want to do is stop. I know what it is like to have people publicity vocalize their doubt that you can accomplish your goal. I know what it is like to sacrifice time with my kids and my family. I know what it is like to not have a social life and to be okay with that because my thoughts are obsessed by my drive to succeed.

I know all about grueling journeys.

I have spent the last 6 years trying to earn a college degree. I entered the world of academia as a non-traditional student and endured the smirks of much younger students and the disdain of my generation who cannot imagine why in the world I would want to attempt such a thing.

I've always had a drive to exceed others expectations of me. I am not a perfectionist but I do believe that if we fail to push ourselves, we will miss opportunities for greatness. I think the thing that keeps that fire burning is to surround ourselves with like-minded people that serve as our examples and/or mentors.

That is what I have in Mark Allison. When I first met him, I was struck by how down-to-earth he really is. And how ordinary he seemed. You see, I had put Mark on a pedestal, where gods and heroes belong. And while there is nothing wrong with a l'il “hero worship”, it does tend to make that individual a little hard to relate to. I would read about his 3 day marathon and tell myself to suck it up. I felt bad about not being as tough as he is.

And then I met him... and I discovered he is very human. I watched him order a juicy hamburger and enjoy every second of it. Then I watched him do it again the next day. This time he made the choice to order a salad instead of fries as his side item but that didn't stop him from stealing some of mine. I watched him fight his nervousness when we entered a ward of sick children. I could tell the father in him wanted to run away from such sad images. I watched him struggle with dehydration and heard his yells as he soaked his feet in ice water for the first time after he finished on day one. I heard him bare his soul to a fellow traveler as he attempted to make sense of his own drive to run across the country.

For me, Mark lost his superhero status.... and that makes me happy.

He is still one of my hero's. I still look up to and admire him. But he is no longer on a pedestal where I can't reach him. Instead, he is by my side giving me words of encouragement and expressing gratitude for the littlest things. He is quick with a smile and a joke. He is genuinely concerned about my feelings . I can tell my happiness is important to him.

What this revelation of Mark's mortality has done for me is provide me with a new vision about my own future. You see, I don't have to be a superhero. I don't have to be perfect. I don't even have to achieve all my goals. The lessons I have learned from Mark are pretty simple. I do have to try. I have to do the best I can everyday and then be humble enough to know my limitations. I have to take the time to enjoy the scenery along life's road because otherwise, the journey was a waste.

If Mark can make himself get up every day and run as far as he can, then I can make myself get up every day and study while riding in the RV. If he can cross the finish line in NYC in August, then I can cross that stage in Witherspoon Hall in December.

Mark isn't Superman. He's an example of how a mere human can accomplish his dreams through determination and will power. Mark is a mentor. And that is exactly what we need in this world.

For more information about Mark and his run, go to www.rungeordierun.com

Tuesday, April 26, 2011

Ready....set..... WE'RE OFF!

Last night I pulled an all-nighter. As a college student this is not a new phenomenon to me. I am used to going with very little sleep this time of year. Tonight is different. I've been walking around today feeling like I am on the brink of a life-changing experience. It's so surreal it's hard to describe. One would think I would be extremely stressed out but the reality is... I am full of peace. I wanted to say relaxed but then reflected on how busy I have been the last 24 hours and decided “relaxed” wasn't an appropriate description.I had to finish 2 final exam projects, finish packing, and make sure I had everything I would need to make my trip to LA a success.

In 1 hour I will head to RDU and catch a plane to Los Angeles. By 7 pm tonight, I will meet a man that has consumed the better part of my thoughts for a year now. His name is Mark Allison and he is taking on a challenge I personally could never accomplish. Mark is running from Huntington Beach, CA to Coney Island, NY and he's doing it in 100 days. I can't run 1 mile. Hell, let's be honest... I can't run a block without feeling like I need oxygen and a cute EMT ;-) When I volunteered to be his PR agent over a year ago, I had no idea how big this task would become but I have surprised myself in how much I really am able to accomplish when I put my mind to it. It helps that Mark is raising money for charities I can relate to. It also helps that he's from Newcastle.

Tonight, two more Geordies will enter my life . Mark and his publicist, Stu from Tonto Books. If you know about my love for all things Newcastle, you know why this makes me smile. I plan to teach them how to say "ya'll", feed them eat grits and educate them on the finer points of country music. I expect there to be a lot of dialect confusion which should add glee to the shenanigans.

Wye Aye... ya'll

Tuesday, April 19, 2011

We're not in Kansas anymore Toto...

There’s nothing like waiting for a natural disaster to strike. You know it can turn out to be nothing or it can be catastrophic. Your only option is to do what you can to prepare and then wait and see. I love those moments. I am one of those freaks that loves inclement weather. There’s nothing cooler than watching a thunder storm build up momentum and put on a lightning storm that makes one wonder how people don’t believe in God. Having lived in the Southern states most of my life, I am no stranger to impending natural disasters. I’ve ridden out more hurricanes than I can count and tornado warnings are a natural part of severe weather warnings. We watch the weather channel religiously during those times and smile and nod knowingly as it skips past us or dies out before it gets here. Hence my lackadaisical attitude this past Saturday, April 16th. Never again…

It wasn’t the wind or the rain or even the dark skies that told me this was more than a practice run. It wasn’t even the screaming bullhorn of the weather alerts that were repeatedly interrupting the weather reports I was on TV. It wasn’t even the panic in the reports voice who was frantically reporting that a tornado had touched down in Sanford, wiped out 30 homes and flattened a Lowe’s Hardware. I thought “Sanford’s 30 miles away from here so I’m safe.” The thing that made me pack my most precious possessions in garbage bags and stick them in my backpack was my dog. I have an 11 yr. old retriever and she flipped out. I had the sliding glass door open to my balcony before the storm actually hit so I could watch the skies better and she would run out there and bark her head off and run into me and bark frantically. This was repeated over and over. Finally, I decided to peek out my front door and what I saw scared the life out of me. The sky was kind of dark but the winds… the winds were straight from hell. I had to push with all my might just to get my door open and saw people being blown around the parking lot, along with lawn furniture and garbage cans. In the distance I saw clouds coming to far down and too fast for them to be rain. I saw debris flying. I shut my door to go get my camera and when I came back to the door, there was Lilly, standing between me and the door and she wouldn’t move. I finally shoved her aside but by then I couldn’t get my front door open so I grabbed the backpack, put it on my back, and shoved Lilly in the tub and followed her in there. I left the sliding door open just in case it hit my building so it wouldn’t blow out the windows and I could hear the winds and the storm come crashing down.

The storm eventually bypassed us and less than a mile up the road smashed into Holly Springs, tearing up roads and homes. It then moved into Raleigh and wreaked havoc like I have never seen before in my life. A man I go to church with lost everything. Several other people I go to church with suffered extensive damage to their property. Yesterday I rode through the campus of Shaw University and it has so much damage they have suspended classes for the rest of the semester. NC State's campus had some damage but nothing like Shaw's.

I am 2 days past this disaster and yet, while sitting in traffic yesterday, emergency crew workers came racing up the road and my first response was to look toward the sky. I never thought I'd say this but I was actually happy to see the color Carolina Blue painted across the skyline.

Monday, April 11, 2011

Drum roll please...


The Run Geordie Run campaign is starting to pick up speed at a frantic pace. I had just hit the point of wondering how I was EVER going to get everything done when, down from Heaven, floats Ms. Katy Beaver. She heard me speak at PR Day and then again in her PR writing class and she came to me and asked if she could volunteer her services. Her willingness to tackle huge task and the determination I saw in her eyes when she started to tackle her first task as soon as I gave it to her told me we are lucky to have her join the Run Geordie Run PR team.

Per Katy, "I wanted to volunteer my time and energy with the Run Geordie Run campaign because I know the opportunity of working with Shelli Mayfield and being involved with a global campaign, will allow me to gain valuable experience in a 100 day time span. When first approaching Shelli on the topic of volunteering with the campaign, I was eager to do anything for her and the campaign. I thought that I would be lucky to staple papers together or make a couple phone calls. But after speaking with Shelli and realizing that she wanted me for the entire campaign and she wanted me to dive in, my expectations were exceeded.

I am so excited to work with such a great campaign, where the idea behind the event is to benefit two charities that have impacted the lives of everyone in the campaign. I can't wait to see the success of everyone's hard work!"

May I proudly introduce my new Assistant Account Executive... Ms. Katy Beaver!

Funding for the Run Geordie Run support team

To say that life is chaotic at this moment is an understatement. I am a senior at NC State and it is nearing the end of the spring semester. For me (and most other seniors), this means a time of nothing but studying and finishing projects and attempting to finish out the semester without having a nervous break down. I am also working at Rumley Marketing in Apex as their Social Media Coordinator. I handle all the social media needs for their two main divisions: Encourage Them Ministries and Support Military Spouses as well as Support Military Spouses flagship campaign, Mission Heart Hug.

Having said all that, my true love at the moment is my PR work for the Run Geordie Run campaign. I will fly to California April 26th to meet up with Mark and a member of the support team, Stuart Wheatman. We will spend the 4 days before the official start of the run getting Mark and Stuart acclimated to the weather and the time change. We also have some media appearances we are lining up!

I recently spoke to my church group about helping out with funding for some needs the support team has in regards to accommodations and transportation. This is the slide show I shared with them.
Run Geordie Run PR
View more presentations from Shellimay.

There is a Paypal button on the right side of this blog for anyone wanting to use Paypal to donate $$ to the needs of the support teams. In addition, be sure to go to the Run Geordie Run website and donate to these two charities also. Any monies left over after securing the needs of the support team will be donated to these charities.

Thursday, October 21, 2010

Don’t pay “Parking Charges”

(Note from Shelli: Because I am an AMERICAN I have the right to Freedom of Speech and so I post this as a favor to my very dear friend, Mr. Iain Purdie. He posted this on his blog but was threatened with legal action so I volunteered to re-post it here since I am based in a country that allows me publish what I want and express my opinions freely. TAKE THAT Parking Eye!)

As previously posted by Iain 'Mosh' Purdie:

The following was originally posted on the PePiPoo forums, but I thought it would be good to move it over here partly for my own reference. I found the forum when I was curious about a “fine” I got through the mail, and their advice was – correctly – to ignore it. All the details are in the posts that follow.

Initial Post

I visited some friends in Bradford a couple of weeks ago and parked the car in the Forster Square retail park, which I used to use years ago. Only, according to the letter I received recently, it now has a 3-hour maximum parking time. News to me.

As soon as I opened the letter and checked it, I rang one of my mates down there who uses the car park regularly. He didn’t know about the limit and couldn’t remember ever seeing a sign. I rang another couple and they said they knew there was a limit of two hours (it’s actually now three), and they only knew about it as they’d been warned when it was initially put in place. Lots of footie fans used to use it on a match day as it’s not far from the ground – this was the basis for the warning. They did say there was a sign… but for the life of themselves couldn’t think where it was.

I did a quick Google and found two stories from the local paper. One about a woman who’d parked there, left, come back and been fined. She even got pictures from the CCTV of the other car park she went to which proved that she had left and returned. Excel (as it was – now ParkingEye) refused to accept this and said they’d pursue her. Guess what? They never did.

Link to T & A story

The other story was about the changeover from Excel to ParkingEye. This was the tail end of 2009 and when the parking time was increased from 2 to 3 hours. Apparently the old company was ticketing people who parked then walked into town, arguing the car park was only for people using the shops on the retail park. Not the case according to the planning permission documents from 1990. All of those fines were (apparently) “revisited”. I wonder how many people got refunded?

Link to story

Anyway, I’ve got the usual £50 unless I pay up in a few days letter. Then it’s £80. Then it’s £110 + “liability for further charges”. The terminology on the letter is dodgy, as others have pointed out.

“We are happy to provide parking facilities for legitimate customers”. Well, as the story above tells us, this is irrelevant. You don’t have to be a customer of the stores to park there.

“…limited to the period clearly displayed at the entrance(s) of and around the car parks.” Obviously generic as there’s only one entrance. As stated above, I didn’t see a sign. A local who uses the car park several times a week hasn’t seen one. Hardly “clearly displayed”, then. Let’s be honest – if I had known there was a time limit of 3 hours, I’d not have parked there for 6 would I?

“On the specified date, you were the owner, keeper or driver of the vehicle in question, as such, there is a responsibility to ensure that the terms and conditions for parking, as set down and clearly displayed on the signage in the car park, are complied with.” Which, according to the many posts I’ve seen on here, is complete pants. I may not have been the keeper, owner, or driver. Transfer of ownership of the vehicle may have taken place shortly before the “offence”, meaning that ownership documentation had been in the post and the DVLA system not updated. This could actually very nearly have happened as I only took ownership of the vehicle from my mother a few days previous!

I notice the phone number to contact these rip-off merchants is an 0844 one. Further *kerching*. And also a “small processing charge will be made for any Debit/Credit card transactions”. Is this “small” as in “Ryanair small”, I wonder?

The thing is, I did actually buy something at one of the stores. I then wandered elsewhere, bought a similar item for less and returned to the TX Maxx for a refund. As such I do have two transactions a couple of hours apart that would support a claim of leaving the car park and returning later… but at the advice of the people on here I will not do so. I’ll just shove the letter in a corner and wait for the next one.

And the next.

Maybe the next.

Then the lovely silence afterwards when they realise I’m not being intimidated.

The second letter

Second letter has arrived. I’m not sure when it got there, as – I think I mentioned – I’m living away from home as a student right now.

The first thing that struck me as strange was that the charge should now be £80 as I didn’t respond within a few days of getting the original letter. Only it’s not. It is still £50 if I pay within 4 days of this letter. In other words, the box-out with the charges has just been copy/pasted from the first letter.

What has changed is that there is now one box with two pictures. One of my car entering and one leaving. Helpfully they’ve enlarged the numberplate on both as, frankly, it’s unreadable on either original picture.

Underneath this is more pseudo-legal bull-poop.

“As the owner, keeper or driver of the vehicle in question, the Parking Charge [love the capitals] that we wrote to you about is still outstanding. The vehicle is shown above, and is accurately timed both entering and leaving the car park in question, proving that the maximum time limit for parking within the car park has been exceeded. Please make immediate arrangements to pay the Parking Charge to avoid further increase. If payment is not received we may pursue this matter through the appropriate channels.”

Well, as I’ve already stated they have already failed to increase the charges despite saying they would on the letter.

In addition, as I have discovered from reading this board, “appropriate channels” consists of sending me more letters and trying to threaten me. This is the only “appropriate” channel as they have no legal ones which they can pursue.

Incidentally, I’m leaving the country in about 4 weeks. Wonder how they’d deal with that?

Third letter

The “debt collection” letter is here from “CCSCollect.co.uk Debt Collectors”. As someone else pointed out elsewhere, by a remarkable coincidence they’re registered at the exact same address as Parking Eye Ltd. What are the chances, eh?

Here goes:

The PARKING CHARGE incurred at FORSTER SQUARE PHASE 2 Vehicle Registration XXXXXX has not been paid. The outstanding charge as detailed above has been passed to us by our client ParkingEye. We intend to recover the full amount owed. If full payment can be made, we urge it to be done now BY RETURN.

If you pay or agree a repayment plan with us now, further action which may include legal proceedings will cease.

ParkingEye is determined to protect the interests of its client’s genuine customers and their ability to park within the selected car park. Payment options are overleaf or alternatively call us now on 0844 412 0344 begin_of_the_skype_highlighting 0844 412 0344 end_of_the_skype_highlighting.

ARRANGEMENTS TO PAY THE CHARGE MUST BE MADE NOW TO AVOID FURTHER ACTION.

Yours sincerely

Sam Selby

Collections Department

If it’s listed as a “Parking Charge” then there is no legal ground for them to pursue you into the courts. Debt collectors can yell and scream and stomp their feet, but have no rights to any of your cash. The ones to worry about are bailiffs, but you’ll never see them as they’re sent through legal methods and as the result of court decisions.

PePiPoo’s FAQ document on Private Parking Companies is a great reference.